Downtown St. Pete just got a little stronger and a little peachier. Peach Pump, a new women’s glute-focused gym, is opening its doors this week at 15 MLK St. S. More than just a fitness studio, Peach Pump is a story of resilience, community and turning loss into purpose.
From Setback to Strength
When Hurricane Helene tore through the Tampa Bay area, many of our residents were left picking up the pieces. One of them was Mike Damico, who lost his Treasure Island home and everything inside during the storm.
Instead of rebuilding, Damico made a bold choice – to pour his energy into something bigger than himself. He decided to create Peach Pump, a place rooted in strength, resilience and community.
It was a decision to double down not on walls or possessions but on people. D’Amico chose to build a space where women could grow stronger together and feel empowered in every workout.
That journey came full circle one year later. On the exact day he lost his home, Damico welcomed friends and family into Peach Pump for the studio’s very first class – a powerful reminder of turning loss into purpose.
What Makes Peach Pump Unique
Peach Pump is more than a workout – it’s an experience.
- Glute-focused training: Every class is intentionally designed to target and strengthen the lower body.
- Trainer-led and circuit-style: Move station to station with guidance for proper form and challenge at every level.
- Community-driven: A space created for women where support, motivation and inspiration come standard.
- Downtown Location: Conveniently located in the heart of St. Pete.
Damico shared his vision clearly: “I wanted to create a gym designed just for women with a focus on building strength and community.”
Why It Matters For St. Pete
St. Pete thrives on creativity, culture and connection – and fitness plays a big role in that. Peach Pump adds a new option for women who want to a safe and supportive environment where they can focus on their goals without judgement.
It’s not just about glutes. It’s about creating a place where women can show up for themselves, push their limits and connect with others who are doing the same.
How To Get Involved
Peach Pump is opening this week and there are plenty of ways to join in:
- Class packs: Try out three, five or 10 sessions and see what the hype is about.
- Special Launch Offer: Use code DTSP20 for $20 off class packs.
- Founding Memberships: Limited-time discounted memberships for those who want more for less.
Classes are already filling quickly, so now’s the time to secure your spot!
The Final Rep
Peach Pump isn’t just about growing stronger glutes – it’s about growing resilience, confidence and connection. Born out of a comeback story, the gym is set to become a community hub where women can sweat, support each other and celebrate strength in every form.
Follow @peachpumpgym for updates and schedules.
Use code DTSP20 for $20 off class packs.
Grab your sneakers, bring your energy and get ready to pump it up St. Pete!